Part 01 · The Case Study

Making invisible
impact visible.

How a one-paragraph brief for a photovoltaic tree became a focused, testable MVP—a story about designing when almost nothing is known.

10°CCooling potential
04Core audiences
90Pilot days
01Focused MVP

Case study layer

From one paragraph to one sharp problem

THE BRIEF01 → 05

A solar tree with real superpowers—and no digital layer.

Arbora cools urban spaces by up to 10°C, removes pollutants, and generates clean energy. The users, installation context, sensor model, and interface were undefined.

What was knownPhysical climate-tech product with measurable impact.
What was unknownUsers, location, and whether data was live or estimated.
How might we…
Make Arbora’s invisible environmental impact visible, understandable, trustworthy, and actionable?
01Visible
02Clear
03Trusted
04Actionable

Four steps out of the fog

Double Diamond structure · Lean UX mindset

Every gap became a hypothesis to test, not a guess to hide.

01 · DISCOVER

Understand the context

Who touches Arbora, and what do they need from it?

02 · DEFINE

Frame the value

Which invisible value matters most, and to whom?

03 · DEVELOP

Explore touchpoints

What is the smallest thing that proves the idea?

04 · DELIVER

Shape the MVP

Will real users understand and trust the evidence?

Four questions · one ecosystem

Who cares about a solar tree?

PRIMARY

Project Manager

“I need proof.”

Clear numbers and a simple report to show the pilot was worth it.

Citizen

“What is this thing?”

A quick, simple answer: what it is, and why it is here.

Maintenance

“Is it healthy?”

Know exactly what needs fixing, and when it needs attention.

Investor

“Does it scale?”

Evidence that one tree can become many, without losing impact.

Converging on value

The focused MVP—and what comes next

MVP · PRIMARY

Pilot Dashboard + Report

Built for the decision-maker whose name is on the budget. Live fleet metrics, honest source tags, before/after evidence, and exportable reporting.

DashboardMap, live status, environmental metrics.
Pilot reportBefore/after proof for councils and boards.
SUPPORTING TOUCHPOINT

Public Impact View

A QR-accessible page translating output into human terms—“enough to charge 300 phones”—so citizens can see and understand the tree.

Why it supports the MVP

“People see it. People get it.”

Opportunity roadmap

Ideas explored, sequenced by validation value

NOW → NEXT → LATER
NOW · PROVE VALUE

Pilot console

Dashboard, report, measured/estimated source tags.

NEXT · MAKE IT PUBLIC

Scan the leaf

QR view, “here vs. city,” and the breathing canopy.

LATER · SCALE

Operations portfolio

Maintenance alerts and an investor portfolio view.

From strategy to shipped concept

See the thinking become a working product.

Enter the interactive pilot console to explore live KPIs, fleet intelligence, and the board-ready impact report.

Launch Pilot Dashboard
Part 02 · The Live Product

Arbora Pilot Console

A self-contained monitoring product for evidence, operations, and environmental accountability.

LIVE
Live pilot · Northside parking

Impact, made visible.

Pilot overview

+12.4%

248 kWh

Clean energy · today

LIVE

−7.8°C

Surface cooling · now

EST.

1,092 kg

CO₂ removed · pilot

+8.7%

5,410

Air filtered · today

Pilot 01 · Day 47 of 90

12 trees,
quietly working.

Monitor clean energy, surface cooling, air quality, and asset health across the Northside pilot in real time.

Animated Arbora solar tree ALL SYSTEMS NOMINAL

Energy output

248 kWh

06:0012:0018:00

Peak at 13:40

Above forecast
Encrypted telemetry · 12 devices connected · Northside Pilot 01
Dashboard refreshed.